Facebook and India

• Posted by T Ghosh February 4, 2014 - Filed in Business - #facebook  #social media  - 1,298 views

  Kirthiga Reddy (42) is Indian head of a global firm that celebrates its 10th anniversary  and is also the company's founder is actually  a tech icon who says India is a big market for her business. She appears confident the Indian market can deliver what the boss wants.
  
   Facebook's India chief says her challenge is to make Indian firms seeFacebook as a mass media, not social media. "That's the shift that I see, that's the kind of conversation I have with Indian CEOs and CMOs," .
  
   Mark Zuckerberg sees India as a key market...a large market for the monetisation drive, a lead market for emerging economy models. . "What we learn in India, we implement elsewhere," she adds.
  
  FB's India numbers are impressive: 93 million users, second only to the US user base, and as many as 75 million of these are on mobile (December 2013). Given FB's globally announced emphasis on exploiting the mobile platform, FB India seems to have the right kind of platform.
  
  Facebook, as a company, started operations in India about four years ago and Reddy came on board when the user base was a mere 8 million in the country.
  
  In order to lure businesses,  Facebook adds about 2 million new users a month in India and offers services in nine languages.