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It is already mentioned that the visiuals of actor Ranveer who is taking dive in the ocean by beating up the shark in the ad. Poorva CEO of PETA stated regarding this ad.
Poorva said, “PETA will be writing to Rupa Frontline and Ranveer Singh to share our concerns on behalf of sharks and today's socially aware youth".
He added, "By recruiting Ranveer Singh, Rupa Frontline is desperately trying to attract youth, but nothing shows how utterly out of touch with youngsters the company actually is than its depiction of cruelty to animals in its advertisement. There is nothing **** about pretending to beat up an animal, and nothing that may disgust a girl more.”
Joshipura added, “The 'ruthless killers' in the human-shark relationship are actually the humans. Recent studies indicate that up to 73 million sharks are killed each year, mainly for their fins, which are put in soups and eaten mostly in Asia. India is the second largest shark fishing nation in the world”.
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