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Aish feels brand associations not mere photoshoots

  • Actress Aishwarya Ray Bachchan is associating the L’Oreal brand products from past 14 years. She feels that her brand associations are not mere photoshoots.

    Aish says "opportunity to get in touch with the artistic aspects of the business as well as interaction with its top personalities".

    Aish said, "I am very very thankful that my associations are not just for photoshoots or endorsements for a brand. If you are actually a part of such brand for a long time, you end up having many things".

    She told, "Yes, we walk the red carpet here (as ambassadors of L'Oreal Paris), get a touch of artistic aspect of this business like styling, makeup, designers, wear gowns... but at the same time, we get an opportunity to interact with the top people of the business".

    She said: "It's family to me."

    Aish said, "I have a long association with Cannes (International) Film Festival. Then, of course, I had privilege of coming here as a jury member. So, the relationship with this festival started on those grounds, which makes it very familiar for me. Now I have a family-like relationship with this fest".

    The 68th Cannes Film Festival kick started on May 13th and will conclude on May 24th.


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